“When I started this project, I didn’t have an exact concept for what the final image would look like. I only had a rough vision in my mind; I knew that I wanted to put a guitar in an unsuitable place, where it could contrast with its environment, but that was about it.”
http://www.3dtotal.com/team/Tutorials_3/makingof_guitar_at_construction_site/guitar_site_01.php